Writing and Content Creation
Over the years, I have cultivated a deep expertise in writing and structuring content across various formats and channels—ranging from cinematic storytelling to performance-driven digital content.
My journey began with screenwriting for short films and documentaries, such as "03:15 La Résurrection", where I led the creative writing process from script development to final editing. This narrative foundation has proven invaluable in digital marketing contexts, where storytelling drives engagement and conversion.
As a Marketing Project Manager at DS International, I scripted and structured numerous email campaigns using platforms like HubSpot, Brevo (ex-Sendinblue), and Sarbacane, blending persuasive copywriting with strategic segmentation and performance tracking via Google Analytics. These efforts led to measurable increases in engagement and click-through rates.
In social media and community management, I’ve developed editorial strategies that align content pillars with audience insights. For example, at OGSO Europe, I wrote and produced branded content for social platforms, integrating visuals, motion design, and narrative voice to boost brand visibility. I managed publishing calendars using Hootsuite, Buffer, and Zapier, ensuring consistent brand communication across touchpoints.
My experience with UX/UI design also informs my content structuring. I craft user-centric narratives that guide digital journeys, whether on e-commerce platforms built with WordPress and Shopify, or interactive web apps developed in collaboration with design teams. I rely on tools such as Figma, Hotjar, and Google Optimize to assess user behavior and refine content accordingly.
From scripting corporate videos and ads to leading content strategies across international campaigns, I combine creativity, clarity, and conversion-driven thinking. Whether I’m writing for the screen, the inbox, or the web, my goal is always to deliver content that is emotionally resonant, strategically sound, and aligned with business objectives.
4
years of experience in Writing and Content Creation