Creative Objective & Message :
The mission was to turn structured movement and repetition into visual rhythm — showing how packaging is born from precision and planning. The result: a clean industrial ballet of materials and mechanics.
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Techniques & Tools :
Wide shots and close-ups of cutters, folders, and conveyors
Pacing driven by the sequence of folding and assembling
Lighting designed to bring out shape and texture
Color grading focused on neutral, kraft, and print-friendly tones
Sound design built around mechanical rhythm and movement
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My Role :
I directed and produced the entire piece, creating a structured, sharp and engaging industrial narrative.