Cardboard Rhythm – Fedi Jalloul

This video showcases UTIC Group’s cardboard manufacturing plant — a synchronized environment where paper rolls become structured packaging. The goal was to capture the continuous motion of machines and the clean geometry of the process.

Creative Objective & Message :

I wanted to translate industrial repetition into flow, and raw material into smart design. Each shot emphasizes rhythm, mechanics, and transformation — cardboard as a living structure.

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Techniques & Tools :

Tracking and lateral shots to follow material flow

Focus on rollers, cutters, and folding lines in action

Balanced editing between speed and calm

Color grading with warm industrial tones

Sound design echoing vibration, slicing, and automation

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My Role :

As the creative lead, I handled every aspect: from production to post — framing cardboard as a blend of function and design.

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