Paper in Motion – Fedi Jalloul

This video takes us inside UTIC Group’s industrial paper and packaging factory.

A world of massive rolls, continuous flow, and precision layering.

The goal was to capture the harmony and movement of raw paper being transformed into industrial packaging material.

Creative Objective & Message :

I wanted to portray the beauty of mechanical repetition, turning paper processing into visual choreography. The aesthetic blends scale, texture, and movement to show paper as both material and motion.

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Techniques & Tools :

Wide and close-up shots of rollers, unwinding systems, and tension controls

Use of natural and cold-toned light to emphasize paper grain and machine rhythm

Seamless editing and flow-based pacing

Color grading focused on neutral and warm kraft tones

Sound design mixing ambient rollers with layered motion FX

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My Role :

Full-cycle production & post-production: from directing and filming to editing, grading, and sound work. A precise, layered storytelling approach.

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