Creative Objective & Message :
The goal was to express UTIC’s expertise through a clean, modern, and rhythmic video-turning machines, movement, and workflow into a visual language of efficiency and harmony.
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Techniques & Tools :
Shot on handheld and stabilizer for a mix of raw and smooth motion
Dynamic transitions to maintain pacing
Color Grading to enhance textures and give the industrial environment a cinematic feel
Sound Design and audio mixing to emphasize the mechanical rhythm and pulse of the site
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My Role :
I handled the full production and post-production process: directing, shooting, editing, color grading, and audio work. A full-stack creative vision.